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When you’re running a business, one of the absolute most important things you MUST do is promote it! Otherwise, how are people going to find out about you and what you do? No matter what your business does, there are innovative ways out there to market it and help you stand out from the crowd. One such thing is flyers for advertising. So, what is the purpose of a flyer, and how can you use them? Now, you may be thinking that flyers are a bit outdated. You may be thinking, are flyers still effective? They’re just junk mail that nobody wants to receive through their letterbox, right? Wrong! There are many modern ways of advertising with flyers that could work for you and your business!  That’s what we’ll be discussing in today’s article, as well as some tips for how to use flyers. So, keep on reading if you have ever wondered, how effective are flyers for marketing?

What is the purpose of a flyer?

This may be quite a  self-explanatory question if you think you know flyers! They’re essentially paper-based adverts that can be widely distributed through a variety of methods. For example, through people’s doors, left out for people to take from businesses, or hung up on noticeboards in public places. These days, there is a huge range of choice available, from basic paper flyers to huge, glossy, and high-quality ones. As a result, they’re a marketing tactic that can suit all businesses and budgets.


But what is the purpose of a flyer? Like any marketing tactic, it’s to raise that much-needed awareness about your business or brand. Whether you’re a brand new business, already established, or want to promote something specific such as an offer or event, a flyer can do that for you! Advertising with flyers is fun and relatively easy.